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A digital atelier where inspirational
women in fashion share their ideas

Kimberly Ihre

Agga Stage and I made a short film for Norea Wahlbeck and Marika Ekblad of the 2015 graduating fashion class at Beckmans. They’d both interpreted House of Dagmar in two separate collections, both very interesting and quite different from one another, but the common denominator was their exploration of sisterhood, freedom over mind and body. We had a discussion about how female sex and sexiness is represented in film and communication. We talked about rules, what’s considered sexy and what’s considered ”too much”. What is sexy, really? Depictions of two women who are attracted to each other always seem to address the viewer first and foremost. It’s obvious that what’s happening between the women is really happening for the sake of someone elses pleasure. We wanted to create an attraction between two people where the viewer was completely obsolete. We wanted the clothes to be the focal point, charging them – the girls in the short film never actually touch each other, just the clothes, as if the attraction was directed towards the clothes and their matter.

What is sexy, really?

I’ve thought a lot about communication since I started at Beckmans. One day you’re asking yourself why you even bother and the next day you’re totally convinced that it’s possible to contribute something to this visually flooded world. People are affected by what we do – thus, communicators have a responsibility that each and every one of us need to find a way to deal with. I’m convinced that we will change the industry and that this will happen in many ways and many areas. White normativity, equality and how we depict female bodies and sexuality are some examples. It’s all about making conscious choices when it comes to design, fashion, film or advertising – always questioning the normative and why the world looks a certain way. A lot is happening at the moment, but the advertising world, for instance, is still incredibly conservative. I find creative joy from working in this way. Trying to find a meaning with my work and use what I know as a tool. Two people that have inspired me greatly are Brita Lindvall and Alexandra Falagara. Among other things, they’re responsible for the graphic design of BANG magazine. Their design always seem to have a strong point of view, I find that inspiring. 

I decided to create my own typeface and emphasize female typographers and their work

At the moment I’m working on my degree project, based on the lack of female role models in graphic design. I believe identification is super important in creative professions and role models are necessary for this. I’m interested in typography, but I’ve felt an insecurity about the subject that I believe has to do with the lack of female role models. I decided to create my own typeface and emphasize female typographers and their work. As a designer, typography is an important tool and I’ve gotten the impression that the typographical world has felt closed, harsh and boring. I don’t necessarily think it has to be that way. At the moment I’m feeling quite insecure about what I’ve gotten myself into! But I know that I need to overcome that fear to show myself and other young girls that we can do it. That we’re needed and that we can make change.

Three defining moments for Kimberly Ihre


Wolfgang Tillmans, Lux, 2009

“I’m obsessed with the sky and clouds. This photo by Wolfgang Tillmans it’s like a dream, I wish I took this photo.”

Found here.


Malin Gabriella Nordin

“I’m very inspired by the work of the artist Malin Gabriella Nordin. This is a photo from her studio and I think it’s beautiful, the art pieces separately but also everything together. I would like to live there.”

Found here.


Photos by Sarah Moon

“The first photobook I ever bought was a thin book by Sarah Moon. I have always loved her photographs, they are dreamy and mysterious but also very playful.”

Found here.


Top Rodebjer

Photography Henrik Nielsen Styling Nike Fröhling Felldin / Hall&Lundgren Make up Veronica Lindqvist / MIKAs Hair Philip Fohlin / LinkDetails Retouch Helena Perminger

Words Hanna Johansson