It’s hard to not love the world of Jacquemus, no? Impossible not to think of easy breezy warm winds in the sun somewhere in the south of France. Having found myself a bit tired of Instagram, Jacquemus is one of the accounts I still read/browse on a daily basis. Except for the perfect vacation inspiration, I am very fascinated by Jacquemus’ ability to reconnect to his own childhood and personal life through the collections and the visual identity of each and every campaign. This always intrigues me, when the ideas are so deeply rooted in something personal that they create a world of it’s own. And his childhood nostaglia is so beautifully conveyed in everything he takes on. Just beautiful.
As for the spring/summer collection, it is inspired by the memories of his mother walking around the villages outside Marseille and, according to vogue.com, a photograph of her walking through the port one summer, wearing a scarf around her head, a ceramic earring and a pareo tied around her. Together with film director Gordon von Steiner he created the video for the ss18 collection, as seen above. The perfect dream and I want to wear it. Press play and enjoy.