A digital atelier where inspirational
women in fashion share their ideas



Stylist represented by LundLund Agency. Fashion Director at Styleby Magazine. Based in Stockholm, working world wide.


After spending the month here in New York I’m actually going to move into a new apartment just days after getting back to Stockholm. I’m super excited and as you can imagine my mind is set on spotting some great finds to fill up this new space of mine. I’ve kept this image on my computer for quite some time now, I just think it’s beautiful. The floor, the sofa… dreamy, no?



Dior Resort 16

Dior’s Cruise collection show was held at the beautiful Palais Bulles, also known as “Bubble Palace” in south of France. I totally love this location and I actually featured an image of it in one of my latest mood boards, remember?



Image via @dior.


Chiharu Okunugi, shot by Tobias Lundkvist and styled by me for H&M. Hair by Mette Thorsgaard and makeup by Josefin Scherdin.


Yesterday wearing denim romper from Zara.


So, back in February I got invited to the Chanel factory to take a closer look at how their bags are made. For a material nerd like myself, it was literally amazing walking through the huge spaces filled with thousands of different fabrics in all shades of colours and prints! I mean, just the walls with shelfs carrying the colour cordinated zippers were enormous, and the button section..don’t get me started. For me it was like being Charlie in the chocolate factory.

It was such a great experience to see the love and effort put into making each bag , really. The staff was lovely, so very dedicated and passionated about every step along the way. Now, I know these bags aren’t exactly cheap but watching the process behind really made me think about what you are actually paying for. And, it’s a true modern classic.


In total there are 180 manufacturing operations for each bag and all of them except one are made by hand (!) to reassure the quality of each bag. As it takes form, the technique used is very much alike to making a Ready-to-Wear piece, first mounted flat inside out.


The finishing touches. The hand plaited chain is attached, piercing hook and eyes, crimping and placing the clasp is all done by hand before the final control and wrapping.


The stitching of the quilting (patterns and logo) is the only part of the process which is not done by hand but with a stitching machine.

My own snapshots from the Chanel factory. Above you can see the process of measuring and cutting out the leather to perfectly match the bag of choice, as well as sewing in the zipper on the The Girl bag, all made by hand. Also, take a look at that huge (!) Chanel bag.

Wishful thinking

Shirt from Marc Jacobs, ring from Scosha, facial treatment from SK-II, espadrilles from Manebi, jeans from Givenchy, bag from Marc Jacobs, sweatshirt from See by Chloé, sunglasses from Oliver Peoples, loafers from Acne Studios and bag from Hermès.