A digital atelier where inspirational
women in fashion share their ideas



Stylist represented by LundLund Agency. Fashion Director at Styleby Magazine. Based in Stockholm, working world wide.


Julia Hafström, shot by Glen Luchford and styled by Joe McKenna for Gucci Pre-fall 15. Hair by Paul Hanlon and makeup by Yadim.

Love the change over at Gucci.


Brrr! It’s too cold to call this spring time. Can’t wait until real spring arrives.


Coat from Ganni, cashmere hat from Hattbaren, diamond earring from Stone Paris.


Loving this story from the latest issue of Document Journal.


Andreea Diaconu, shot by Collier Schorr and styled by James Valeri.

Image by @ideabooksltd

The accessory



Keychains from Loewe.

Image via Self Service

Beauty favorites

I’ve been planning on sharing my every day beauty routine for a while now, as this is something I often get questions about and -voila! Here it is! Now, let me clarify something first. I’m not one of those girls with flawless, glowing skin by nature but I haven’t had major issues either. I’d say I have a combination of “normal” and combination skin. These products are a part of my every day routine and they work good for me but we all have different needs. However, I must say that even though I try new stuff every once in a while, the below is what I always go back to.

Bioderma solution micellaireWell, I guess this one isn’t a stranger, no? A fragrance free cleansing and makeup removing water that prevent irritation and redness. Simple and effective.

SK-II facial treatment masksIt ain’t called miracle mask for nothing, that’s for sure. It’s the perfect way to rehydrate your skin, and a savior if you, like me, spend a lot of time on flights. I’ve said it before, you might look like a serial killer when having it on but I’m telling you -it’s worth it. 

Aveda botanical kinetics energizing eye cream – this energizing eye cream contains licorice root and coffee bean extracts, and it gives your skin a real boost – bye bye puffy eyes and dark circles! If I’m not using this one I’m a huge fan of the Parsley Seed Anti-Oxidant eye cream which I use along with the Parsley Seed Anti-Oxidant eye serum. I’m obsessed with finding the right eye creams and the ones mentioned above are really the best ones I’ve found so far.

Bbrowbar brow oil -This nourishing oil is supposed to stimulate growth and protect your eyebrows perfectly. To be honest, not really sure if I can see any difference yet but anything that is helping my brows to grow bigger I can’t turn down! Nope, I don’t pluck my eyebrows.

Bioderma sensibio light day cream - this moisturizing cream is an excellent makeup base. It’s not too thick or too thin, it’s perfect. No weird ingredients or perfume, just a really great day cream.

Jurlique skin balancing face oilI’ve told you about the Jurlique calming mist earlier, and this is another product from their line that I totally love. If my skin is extra dry, I’ll use 2-3 drops as a serum underneath my day cream but usually I’ll wear it at night time. One might think that an oil will make your skin oily but it’s actually totally the opposite.

Verso facial serum -This super facial serum reduces pigment spots and wrinkles, gives you an healing and strengthening effect thanks to a unique complex called “Retinol 8″. Our Beauty editor at STYLEBY raves about this one beacuse of the previous mentioned reason. This is one of the bestsellers at Net-a-porter and it’s not hard to understand why.

Morihata binchotan facial puffmade from the roots of a vegetable fiber called “Konjac”, this black puff helps to exfoliate, cleanse, draw out impurities, and restore skin’s natural pH level. I truly recommend it, one of my top favourite beauty products of all time!

Wishful thinking

Belt from Edun, silk crepe blazer from BLK DNM, bag from Christopher Kane, earring from Stone Paris, energy & Moisture infusion from Zelens, ring from Brooke Gregson, cashmere sweater from Tomas Maier, high waisted shorts from Acne Studios, candle from Fornasetti, leather bag from The Row and suede sandal from Miu Miu.