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A digital atelier where inspirational
women in fashion share their ideas


Stylist represented by LundLund Agency. Fashion Director at Styleby Magazine. Based in Stockholm, working world wide.


The Line up at Balenciaga Fall 2016 by Demna Gvasalia. Via @id_magazine.

Well, Demna Gvasalia’s first collection is nice, indeed. Over all it feels well put together and there are some looks that are great. As suspected. However, I think the diversity in the casting is just..a real shame. And it’s equally bad at Vetements. Which makes is sort of a statement I think? It’s nothing new with no diversity in shows though, it’s been bad forever but I do still feel as it’s gotten better just these past seasons even though it’s a hundred years to late, there is a change.
Everyone keeps talking about this new, modern direction with Vetements and Demna Gvasalias new role at Balenciaga..and I can’t help to think that diversity in casting needs and should be a part of that, no? Isn’t that the future (or what should be already but is not).

As for the new Balenciaga, I will be a forever fan of Nicholas Ghesquière’s time at the house, which sort of effects my opinion forever, I can’t say anything else, haha. I do miss some of the more structural shapes and high tech materials from the older days but. It looks good. Wantable. Casual and dressed up. Maybe a bit too close to Vetements but I guess that’s inevitable.

Favourite look. Via @selfservicemagazine.

Demna Gvasalia.


Shoes seen above, Proenza Schouler.

So, two weeks ago I was in New York shooting two stories I can’t wait to share. Had some beautiful shoes on set..take a look!


Louis Vuitton



Proenza Schouler


Kirsten Dunst on the latest cover of The Gentlewoman. And below is a sneak peak of what you’ll find in the magazine, see more here.


Sleepless with jetlag, watching one of my favourite music videos I haven’t seen in a while -Sleep sound with Jamie xx. It’s beautiful.


Embellished silk pyjama, By Malene Birger.

Wish I had this on today, loving this lux version of the pyjama. Well, I’m wearing sweatpants, silk top and sneakers today though so wouldn’t say I’m too uncofortable. Thanks so much for your comments on the post below, I’m still very tired and have a lot to do but I WILL come back to this matter, It’s just a lot to put down in words so it takes a bit of time.

Proenza Schouler

Behind the scenes at Proenza Schouler Fall 2016, captured by Self Service. A beautiful collection including ribbed knit dresses, patent leather jackets and patchwork fur coats. Shop the looks here.